Performance of Top 5 Unicorn Games on Unified Platform in Africa, Q1 2022

In Q1 2022, the top 5 unicorn-themed games in Africa showed varied performance across downloads, revenue, and active users. Here’s a detailed look at how these games fared on a unified platform.

Unicorn Run: Horse Dash Games from SOCEM experienced a peak in weekly downloads at 19.4K in mid-January, followed by a gradual decline to around 10.6K by mid-March, before rising to 13.7K by the end of the quarter. Active users saw a decline from 38.3K in mid-January to 29K in late March, with a slight recovery to 31.9K in the final week. Revenue fluctuated, peaking at $22 in late December, then dropping to $1-$6 range throughout the quarter.

Kpopsies - Hatch Baby Unicorns by TutoTOONS had a mixed quarter. Weekly downloads started at 5.5K, dipped to 2.7K by early March, and ended at 3.5K. Active users followed a similar pattern, starting at 30.9K and ending at 26.9K. Revenue was minimal, with a peak of $121 in the first week of January and sporadic earnings thereafter.

Unicorn Dash: Fun Runner 2, also by SOCEM, saw a steady increase in weekly downloads from 1.1K at the start of the quarter to 2.5K by the end of March. Active users fluctuated slightly, peaking at 11.7K in late January and ending at 9.8K. Revenue was inconsistent, with peaks of $11 in mid-January and $8 in mid-March.

My Baby Unicorn - Pony Care from TutoTOONS showed a steady rise in weekly downloads, starting at 843 and reaching a peak of 3.3K in early February, before stabilizing around 2.2K. Active users increased from 6K to 9.6K in early February, before settling at 7.4K by the end of March. Revenue saw sporadic peaks, with the highest being $45 in late January and $39 in mid-March.

Finally, My Little Pony: Harmony Quest by Budge Studios maintained a consistent performance. Weekly downloads started at 1.7K and saw a peak at 2.1K by late March. Active users remained relatively stable, fluctuating between 12.3K and 13.4K throughout the quarter. Revenue showed a steady decline from $435 at the end of December to around $99-$141 by the end of March.

For more detailed insights and data, visit Sensor Tower.